In addition, there are accurate quartz movements and traditional mechanical movements, so that really every watch fan or racing fanatic gets his money’s worth. The collection is as diverse as motorsport itself because everything from sporty three-hand watches to sophisticated chronographs for the highly precise measurement of lap times is included. TAG Heuer, itself an official Formula 1 timekeeper from 1992 to 2003, pays tribute to what is probably the most prestigious racing series of our time with an eponymous collection. Therefore, quartz models are still an integral part of the collection. Interesting detail: The quartz crisis had just been overcome, but many traditional Swiss brands still had difficulties selling mechanical watches. This collection is the first collection launched after the merger of the two companies.
The history of the collection began in 1986, just a year before TAG (Techniques d’Avant Garde) acquired the Swiss brand Heuer, from which TAG Heuer emerged. This becomes clear from the first glance at the current collections: names such as Carrera, Monza or Monaco make it unmistakably clear that this traditional Swiss brand is heavily committed to motorsport. Whether Motorcross, Indy 500 or World Touring Car Championship, the brand is at home everywhere in the world where racing enthusiasts take over control. It is certainly no secret that TAG Heuer is close to motorcycling. TAG Heuer Formula 1 – Watches for a life in the fast lane
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